This project was a large rebranding of a Swedish municipality. I worked with a small team and we together created a new visual and communicative style.
Växjö kommun
Branding, tone of voice, color, public service, communication
This transformation involved the creation of a fresh visual identity, which encompassed a specially designed font, a carefully curated color palette, and a modernized logo. This overhaul reflects the municipality's forward-thinking approach and commitment to a more contemporary and engaging image. The new brand captures the essence of the municipality's identity while projecting on the one hand a vibrant and dynamic image to its residents and stakeholders, but also spans across the communicative spectrum to be applicable for important and serious information as well.
