In 2020 Skånetrafiken updated their app and added new features. To market these new features these four infotainment movies were created to both inform and guide users to finding the new features in the app.
Skånetrafiken
Motion graphics, Animation, After effects, Infotainment
Skånetrafiken's app added the feature to view busses and trains in real time. In this ad the user is taken through the process of finding and using this feature.
Skånetrafiken added the option to lend your (digital) monthly ticket to someone else through the app. This ad showed how to find and use this feature.
Skånetrafiken added the feature to monitor journeys and get notified if there were any issues or delays ahead of time.
This video was made to highlight how you would be given a discount by travelling together with others. It goes through the process of purchasing tickets and shows where you can see the discount.
