Irisity – Branding

I had the opportunity to work on Irisity's brand, focusing on refining their brand strategy and positioning to create a cohesive and impactful identity. This involved a comprehensive approach, including developing a distinctive color palette, modernizing their typography, and working with the existing logotype to enhance brand recognition. Additionally, The work also involved finding a fitting imagery style and crafting a compelling tone of voice that aligns with the company values and resonates with their target audience. The result was a unified and professional brand identity that supports Irisity's vision and sets them apart in their industry.